eWomenNetwork Sales and Marketing Summit - 9-25-07

Need to post photos!! :)

Kat's Out of Town SALE!!

Monday I'm off to LA for my last 2007 Mastermind Meeting. I plan on really working "ON" my business for two whole days. I always make such good use of my time when I get out of town. How do you find time to work on your business?

Then I'll also be going to Coronado to clean out my dad's storage and see what I can do to make that condo sell - yes, it's still on the market. And I even reduced it $200,000! It's one of those buildings on the left side of this photo - the penthouse facing the ocean and the bay!

So, this means I will be unavailable this coming week.

BUT GUESS WHAT???

While I'm gone I thought I would hold a "Kat's Out of Town - Keep My Assistant Busy S.A.L.E.!!" ---> Check out the GREAT D.E.A.L.S. on my Special S*a*l*e page now!

After all, I'm paying her already right? I might as well keep her busy while I'm out of town!!

Have a great week!

--Katrina Out

"8 Things About Writing a Sales Letter Every Small Business Should Know"

I'm giving you some of my Sales Letter Writing Tips this week - BUT I CAUTION YOU.....these are not easy to use if you don't typically think on a sales and marketing level. I don't care if you KNOW YOUR BUSINESS or not; that does not mean you know how to write an effective sales letter, sales page or compelling online (or offline) content.

So, if you read over this and still want some help manipulating, editing or writing your content for you then I highly suggest you contact me or just go sign up for my 1-On-1 Marketing Planning Meeting right now ok? You want to make sure it's done right the first time.


"8 Things About Writing a Sales Letter Every Small Business Should Know"

1. The more expensive your product or service is, the longer the sales letter should be.

2. Headlines should be really big and stand out, possibly using a RED font - that is always the best color for a heading or for continued big, bold text throughout your letter. You can highlight certain text with your highlighter tool in Word or whatever you use. You should also put your headlines in quotes.

3. Use facts, tell stories about you or your client's experiences. Use bullets to show what they will learn/get/receive or how it will benefit them.

4. Use testimonials from clients, vendors, etc. Try to get their photos, use their full names and companies for added credibility and you can even have them make an audio of their testimonial to add to your website and link on your letter.

5. Build up the program/service/product through the whole letter with supporting facts, using teaser text and attention getting phrases they'll be sure to relate to.

6. Answer any potential objections in the letter before getting to the price. Brainstorm or survey current clients on what exactly are the most important hot buttons or objections they might have in regards to your products or services - and then reassure them that your product/service can solve that problem/fill that need.

7. Throw in a FREE BONUS! Try offering a bonus or two or three instead of a discount. You can develop something I'm sure that others will want and that doesn't cost you a lot of extra time or money if you really think about it.

8. Finally let them know the price. Offer easy ways to pay like "click here to buy now" using a shopping cart, or "you can make 3 easy payments of $$$"; offering a payment plan option is much better than giving an early bird discount and losing money on your product/service.


© Copyright 2007 K. Sawa Marketing

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?You can, as long as you include this complete blurb with it: Katrina Sawa is a Relationship Marketing Coach, Speaker and Award Winning Ezine Publisher who helps small business owners and entrepreneurs make the most of their marketing dollars and time by developing creative, effective marketing and follow up systems for her clients. For more info on her planning meetings, do-it-yourself products or email newsletter set up service visit her at www.JumpStartYourMarketing.com and you'll get her FREE REPORT: "The Top 3 Ways to JumpStart Your Marketing".

--Katrina Out

Have you Googled Yourself Lately?

It's fun to see where your name or your website pops up. Just to go Google and type in your whole name and see what happens. If you get NO listings then you need to see me so we can get you some - you can get listings by getting F.R.E.E. Publicity, co-promoting, online directories, memberships, articles you write and publish online and more!

I just Googled myself and I pretty much monopolize the first 7 pages of links!!

Want to find out how to be more "Googleable"? Let's set up a planning meeting to see where you can creatively increase your marketing to get more exposure and ultimately more traffic to your site too! Go to http://www.1on1planningmeeting.com/ to sign up or get info!