Kat's New Lexus! Yippee!

I finally got it!

I've been waiting for a year to trade in my 1999 Maxima for a new Lexus!

Talk about setting intentions...I had a photo of my new car on my Dream Board in my office PLUS I downloaded a Lexus screensaver for my computer so I saw it every day - all year long! I told everyone I knew and talked to that I would have it by the end of this year but I had to wait for my dad's condo to sell so I could pay cash....all of this together helped in me achieving my goal I believe.

Here I am at my friend's house since I still didn't have a very good photo of it yet. Boy do I need a new camera!

It was dark when I got it but this is me the night I got it.

And this is me and my salesperson Michelle Lindsey at Carmax in Roseville, CA. She is awesome by the way. She searched the country for my car and then followed right up when she had the one I wanted - I know she can work with anyone anywhere since Carmax is all over the country so I highly recommend calling her if you want to find a certain new car for yourself!!

Michelle Lindsey

cell (916) 743-4561

How are your goals lining up for the end of 2007? Did you accomplish everything you set out to accomplish - both personal and business wise??

If not, you might want to check out my recent teleclass recording about Working ON Your Business, not just IN it. If you scroll down or up to one of my articles about it you'll see how to access that recording - it sure was powerful!

Katrina Out --

The Second Step to Working ON Your Business

The Second Step to Working ON Your Business Rather Than Just IN It - MINDSET!

The First Step I covered last week, did you see it? If not, scroll down, it's here on the blog too! The first step is Learning.

In November and December my Teleclasses will cover "What to do when business is slow: How to work ON your business rather than just IN it". And in the following 2 weeks after this one, I will share with you the Third and Fourth Steps to Working ON Your Business so stay tuned and make sure to read my ezine in the next few weeks for sure!!

Remember, an entrepreneur that keeps learning will implement new practices and strategies to be more successful and financially fr-ee, one who doesn't simply has a JOB.

This week I want to share my experience learning about the MINDSET and why it's so important in the whole entrepreneur equation.

In the book, Think and Grow Rich, Napoleon Hills shares Andrew Carnegie's formula for personal achievement. Carnegie not only made himself a multi-millionaire, but he made millionaires of more than a score of men to whom he taught his secret.

I've been following my Mentor, Ali Brown, who exemplifies this formula. She's been designing her business to fit the lifestyle she wants to lead and many of you might be able to see me doing this too - taking vacations, trips and workshops, working ON my business and LEARNING a ton of new marketing techniques, personal growth strategies and hanging around people that lead lifestyles like I want to have.

This isn't a bunch of mumbo jumbo!

This stuff really works IF YOU HAVE THE MINDSET!

It's "The Secret" on steroids!!! I'm telling you, it's all what's in your mind and how you think and act. I see great things happen every day to those who BELIEVE.

In Napoleon Hill's book he gives you the formula:

1. "Thoughts are Things"
2. "Desire - The Starting Point of All Achievement"
3. "Faith - Visualization of, and Belief in Attainment of Desire"
4. "Autosuggestion - The Medium for Influencing the Subconscious Mind"
5. "Specialized Knowledge - Personal Experiences or Observations"
6. "Imagination - The Workshop of the Mind"
7. "Organized Planning - The Crystallization of Desire Into Action" - this is what I help you do in my 1-on-1 Planning Meeting!!!!
8. "Decision - The Mastery of Procrastination"
9. "Persistence - The Sustained Effort Necessary to Induce Faith"
10. "Power of the Master Mind - The Driving Force" - this is what I'm launching in 2008 - want to be a part of it? Find out how now!
11. "The Mystery of Sex Transmutation - The Relationship of Achievement to Highly Developed Sex Natures"
12. "The Subconscious Mind - The Connecting Link"
13. "The Brain - A Broadcasting and Receiving Station for Thought"
14. "The Sixth Sense - The Door to the Temple of Wisdom"
15. "The Six Ghosts of Fear - The Six Basic Fears and How to Protect Yourself"

Want more??

Check out my friend David Neagle's website and join me in January in Las Vegas for his 4-day seminar that will change your life and mindset forever!!!

Now - If you want to know WHAT ELSE you might want to be doing in order to really get a JUMPSTART on your marketing AND YOUR MINDSET and increase your business with a TON OF NEW CUSTOMERS this time of year.

I urge you to come to my Teleclasses on the 4th Tuesday of every month (except Dec, 3rd) at 3:00 pm (PST). If I give you three, two or even ONE NEW FANTASTIC IDEA to GET NEW CLIENTS NOW it would be worth thousands of dollars probably depending on your 'cost per new customer' so $47 per month is a steal right?

You can't even buy an hour of my time for this price and you get me for an hour on the Teleclasses PLUS A 1-ON-1 LASER COACHING CALL TO BOOT! And if you continue in the program (which it's kind of a no brainer) then you get all of this (PLUS LOTS MORE) each month!

If you can't make the Teleclass --> Don't worry, you'll still get the recording of the call emailed to you AND you'll get a CD of it mailed to you too!!

Too busy to work on this now?? --> Don't let a busy work schedule get in the way of you learning how to increase your business otherwise you'll always just have a JOB!

You don't have the $ now?? --> Well, I suggest you find it or this will be one of the BIGGEST MISSED OPPORTUNITIES you'll experience in a while! It's time to 'step it up'!

So, sign up for the Mentor Program now and let's get moving working ON your business rather than just IN it!!!


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Testimonial ---- "Katrina is a valuable member of my resource team."

"During the phenomenal marketing session I had with Katrina where she gave me many great ideas to help me with my marketing strategy as well as provided feedback on how to jazz up my web site, she also mentioned Constant Contact. So when I heard she also teaches people how to use Constant Contact I signed right up! In just a short period of time, with Katrina's excellent training and coaching, I was up and running with my new and improved eNewsletter. She is a valuable member of my resource team for anything to do with marketing and eNewsletters. Thank you again Katrina, for your contagious enthusiasm for your work, and helping with my business success!" ~ Susan Rueppel, Owner, Energetic Wisdom www.energeticwisdom.com and Personality Dynamics www.personalitydynamics.com (I've used Susan's healing sessions too!)

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© Copyright K. Sawa Marketing 2007

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?You can, as long as you include this complete blurb with it: Katrina Sawa is a Relationship Marketing Coach, Speaker and Award Winning Ezine Publisher who helps small business owners and entrepreneurs make the most of their marketing dollars and time by developing creative, effective marketing and follow up systems for her clients. For more info on her planning meetings, do-it-yourself products or email newsletter set up service visit her at www.JumpStartYourMarketing.com and you'll get her FREE REPORT: "The Top 3 Ways to JumpStart Your Marketing".


Katrina Out --

Holidays with Family - Cheers!

Thanksgiving is always a great time to say thanks to our business associates but also to our family of course. I hope you had a very nice holiday and THANK YOU for your continued readership, following, comments, praise and participation for everything I do.

YOU are the reason I am doing what I LOVE TO DO and why I keep learning more so I can provide you with more and more tips, resources and updated marketing and business development strategies!

Here's a few pics to see what I was up to this holiday:

Me and my mom...

Me and my mom's mother in law, Elizabeth (kind of my only grandma at this point).

My mom and her hubby John

John's daughter Debbie (my step sister) and her hubby Greg. I stayed with them and their two daughters for a couple days - me and Zeke (they have two German Shepherds too).

One of their daughters, Mairine

The other one, Jiana

Me and Deb

Very cute girls

- we had a ton of FUN! :)

Katrina Out --

The First Step to Working ON Your Business

The First Step to Working ON Your Business
Rather Than Just IN It - LEARNING!

In November and December my Teleclasses will cover "What to do when business is slow: How to work ON your business rather than just IN it". And in the following 3 weeks after this one, I will share with you the Second, Third and Fourth Steps to Working ON Your Business so stay tuned and make sure to read my ezine (or I'll post in this blog too) in the next few weeks for sure!!

So, I want to give you a few resources and tips in the next few weeks on things you can do to keep learning - because an entrepreneur that keeps learning will implement new practices and strategies to be more successful and free, one who doesn't simply has a JOB.

This week I want to share my recommendations for books to read for the small business owner and entrepreneur. I've listed them here based on where you would be in your business at the time.

They say that 'Millionaires' read a ton of books, some even one a week because they know that 'knowledge is power'.

I have to admit, I haven't gotten to that level yet, I still only read a few a year (and really prefer them on CD to listen to). However, I also go to numerous workshops, seminars to learn in person and I subscribe to multiple email newsletters which give tips on things that are in the books that I want to read. I find that short emails are easier to read and retain sometimes so it's good that you read my ezines because I do bring you a lot of this type of stuff quickly and easily that you should be able to digest.

But Kat, why do you keep suggesting we need to think like Millionaires??
"Duh!" I say, that's my vision and goal, isn't it yours???

Well, it would be nice but why is making millions so important to you?

"That's a good question".

My goal is to be totally and completely free from worry about making money so that I can do greater things, give back more and really make a difference in the lives of people I come in contact with (online or in person). Most of you know I'm an extremely giving person already but imagine what I could do if I didn't ever have to worry about making another sale again??


What could you do?? What would you do??

So, let's get started LEARNING. Here are some of the books I and my mentors suggest.

For people interested in starting a new business or those who just started I definitely recommend starting with (in this order):

- The E Myth Revisited by Michael Gerber

- No B.S. Business Success, The Ultimate No Holds Barred Kick Butt Take No Prisoners Tough & Spirited Guide by Dan Kennedy

- No B.S. Wealth Attraction for Entrepreneurs, The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Really Getting Rich by Dan Kennedy - this book totally changed the way I thought about business, wealth and success

- The Most Complete Marketing Planning Guide and Tool Kit on the Net by Katrina Sawa - this is chock full of everything you will need to learn about and implement in your new business - it's taken from my years as a start up, my learning experiences, my best practices and those of hundreds of my clients in 5 years. Get this now and have this shipped out right away!

- The 7 Habits of Highly Successful People by Stephen R. Covey

- Katrina Sawa's 1-on-1 Planning Meeting for those of you who like to learn in person from someone who knows what you should be doing to get started - the time to come to me is BEFORE you start your new business because I will help you to NOT make the mistakes you are destined to make and SAVE YOU a lot of time and money with advice that is guaranteed to work for you! This is my signature service that will give you clarity and focus in your business to work smarter not harder. Go to www.1on1planningmeeting.com for info.

For people who've been in business for a few years and maybe need a JumpStart (in this order):

- Read the above for sure, then -->

- Think and Grow Rich by Napoleon Hill - this is the "what-to-do and how-to-do-it" book. In it you will find the magic of self-direction, organized planning, auto suggestion, master-mind association, an amazingly revealing system of self analysis, detailed plans for selling your personal services and so much more. If you read this a while ago, I urge you to read it again for a new perspective on where you are now.

- No B.S. Time Management for Entrepreneurs, The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity & Sanity by Dan Kennedy

- The Power and Soul Book by Alexandria Brown and 41 other Successful Entrepreneurs (this is the one I wrote a chapter in) - it will inspire you, motivate you AND give you practical advice and suggestions that you may not have thought of. Go to my site and pick up this book now.

- Katrina Sawa's 1-on-1 Planning Meeting for those of you who want some expert advice on how to maximize your time and money so you can get more clients with ease - I GUARANTEE that you are NOT doing some very basic things in your business now that can easily DOUBLE YOUR REVENUES! This is my signature service that will give you clarity and focus in your business to work smarter not harder. Go to www.1on1planningmeeting.com for info.

For people who've been in business for 5-10+ years or so and who are ready for a whole new level of business - the desire for residual income, different income streams, etc. - what to do and how to get to this!

- Read the above for sure first, then -->

- Reread Think and Grow Rich for sure if you didn't above

- Multiple Streams of Coaching Income by Andrea Lee

- The One Minute Millionaire by Robert G. Allen

- The 4-Hour Work Week by Timothy Ferriss

- How to Make Millions with Your Ideas, An Entrepreneur's Guide by Dan Kennedy

- The Online Success Blueprint Workshop in a Box (or go to the workshop itself) by Alexandria Brown (my mentor) - this will help you change your business model for sure, it did for me! Find out more and get on her list!

- Get personal 1-On-1 Business and Marketing Coaching from ME to help you implement it all, get the resources you need to automate your business and delegate so you have more free time! I take all of these concepts and teach them to you myself for a lot less than these people can (at least for now) go to www.1on1planningmeeting.com.

Now - If you want to know WHAT ELSE you might want to be doing in order to really get a JUMPSTART on your marketing and increase your business with a TON OF NEW CUSTOMERS this time of year then...

I urge you to come to my Teleclasses on the 4th Tuesday of each month (except Dec.) at 3:00 pm (Pacific). If I give you three, two or even ONE NEW FANTASTIC IDEA to GET NEW CLIENTS NOW it would be worth thousands of dollars probably depending on your 'cost per new customer' so $47 per month is a steal right?

You can't even buy an hour of my time for this price and you get me for two hours on the Teleclasses PLUS TWO 1-ON-1 LASER COACHING CALLS TO BOOT!

So, sign up for the Mentor Program now and let's get moving working ON your business rather than just IN it!!! Go sign up now and then mark your calendar for Tuesdays (plus all the other benefits you'll get when you sign up)!

If you can't make the Teleclasses? --> Don't worry, you'll still get the recordings of the calls emailed to you AND you'll get a CD of it mailed to you too!!

Too busy to work on this now?? --> Don't let a busy work schedule get in the way of you learning how to increase your business otherwise you'll always just have a JOB!

You don't have the $47 now?? --> Well, I suggest you find it or this will be one of the BIGGEST MISSED OPPORTUNITIES you'll experience in a while! It's time to 'step it up'!

So, sign up for the Mentor Program now and let's get moving working ON your business rather than just IN it!!! Go sign up now!


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Testimonial ---- "Katrina is giving me all the tools I will ever need."

"I just had a 2 hour intensive class with Katrina and my head is still reeling with all the fantastic information and tips that she gave me. She is truly awesome and gave me ideas that I would never have thought of myself. I'm new to owning a business and never had to worry about relationship building or marketing before. Katrina is giving me all the tools I will ever need. I can't wait for the next session. Thanks Katrina!!" ~ Chris Wagner, owner Waggy's Pet Sitting Service, www.waggyspetsitting.com - I use her services too!

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© Copyright K. Sawa Marketing 2007

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?You can, as long as you include this complete blurb with it: Katrina Sawa is a Relationship Marketing Coach, Speaker and Award Winning Ezine Publisher who helps small business owners and entrepreneurs make the most of their marketing dollars and time by developing creative, effective marketing and follow up systems for her clients. For more info on her planning meetings, do-it-yourself products or email newsletter set up service visit her at www.JumpStartYourMarketing.com and you'll get her FREE REPORT: "The Top 3 Ways to JumpStart Your Marketing".

Katrina Out --

Listen In to my 4 Part Article and Teleclass Series

FEATURE ARTICLE SERIES:

Ok so for the next four weeks I'm trimming down the content in my ezine because what I'm going to talk about in my Feature Articles these 4 weeks are so extremely important, I don't want to distract you with any other information (except the What's Up With Kat info of course!). So I highly encourage you to pay attention and read this series of articles entitled "The 4 Steps to working ON your business rather than just IN it".

I'm doing this because this is the ONE THING I see ALL my clients not doing enough of in their businesses and if they just spent more time with each month they would catapult their business and success for sure!

Each week I will give you one step. I'm also talking about all 4 steps in my November and December Teleclasses too (and giving more indepth advice and coaching to those on the calls) so you have two ways to learn - reading the ezine and listening on the Teleclass.

Katrina Out --

It's Zeke's 9th Birthday!!

This is my Zekey...he's 9 years old today!

Isn't he the cutest German Shepherd you've ever seen?? ;-)

This is Zeke after I forced on the birthday hat AND right after I pulled out the big bone I was giving him....he wanted it right now....just like his mom.


Then snapping the photos become quite tough. I figured he'd 'sit' for me to take a nice shot but nope, not after he saw the bone....

Then once it became his possession....he quickly tried to escape - but I had a hold of him for one quick shot....hee hee.

Then I gave up and let him go at it...what can you do??

HAPPY BIRTHDAY ZEKE!

Katrina Out --

What Do Attending All These Workshops and Seminars Do for Me?

So many people often ask me:


“Why do you go to so many workshops and seminars?”

“What does it really do for you?”

'They' say that you are like (or will become like) the 5 people you hang around most often. So I choose to hang out with highly successful people who are making millions of dollars each year and who have huge drive and vision to move themselves forward by leaps and bounds while teaching and training others to do the same along the way.



Which 5 people do you hang around most often with?

Where are they going?

Do they bring you down or boost you up?


It’s scary to think that I was actually afraid to come home after this last trip. I surrounded myself with such HUGE THINKERS AND DOERS for a week now that I didn’t want to break the cycle.


Playing and networking and brainstorming with people who have similar goals, who play a big game and have a big vision can really change your life. I didn’t want to let anyone else back into my life who didn’t think that way.

I thought I’d have to go home to my house and my dog and be alone to get all the stuff done and to put all the big planning I wanted to do in place without contact from friends, peers and family.

No offense to anyone of course (I love you all) but it does take a lot of energy to explain what I’ve been doing to get some of you up to speed and that takes a lot of effort frankly, it’s really hard for me to recap and reiterate what I’ve been through and what I’ve learned and where I’m going now – does anyone else ever feel like that?

I just FEEL IT.


I’ve experienced it, I’ve emersed myself in it and I can teach others it but it’s hard to describe where I am – I just AM.

Plus - when you go more often and you plan or do speak yourself, it's good to see how others interact and present on stage as well as to see their techniques for selling their products and services from the stage to the audience - it's really eye opening for this alone.

Upleveling my business:

I’ve really decided I want my freedom. My freedom to work on new products and programs, connections with others around the world, networking and connecting with powerful people, leveraging all I have to offer and give with everyone that I know, upleveling my business and myself to the largest and best it and I can be, speaking and reaching thousands upon thousands of women entrepreneurs to let them know that it’s simple, fun and they can have it all too.

I know now that this IS POSSIBLE because I’ve made the decision to have it. David Neagle said this weekend that IT will come to you when you MAKE THE DECISION. Many of us are just afraid to MAKE THE DECISION. So I challenge you to simply, make the decision to do SOMETHING – not knowing even HOW it will happen – and the HOW will show itself to you but only after to DECIDE IT.

Basically I want more so that I can give more. And then when I get more, I want even more so I can give even more. I have an intuitive feeling inside that “IT” will come; there is something great that I am destined to do and “IT” is coming very soon….


If anyone is interested in PLAYING BIG with me this year, I encourage you to sign up and join me at David's 4 day seminar in Las Vegas January 14 - 17, it's going to be a LIFE ALTERING EVENT!


See you there!

Katrina Out --

I'm Going to Disneyland!

Last Monday (Mondays are great for this - no lines!) my friend Beth and I went to Disneyland for the day (since I was in LA already for two business workshops). Yes that is her with her mouse ears on - she wore them all day - that's my kinda gal - no fear and a kid at heart!

Beth is a 'systems' gal so the marketing tip for this day was how well run Disneyland was. Beth noticed systems in everything in that park and I must say I was also quite impressed.

I also talk about setting up systems with my clients, but more relationship marketing (or drip marketing) systems - what and how to send stuff to build those relationships (kind of like this blog!).

Beth gets much more detailed with her systems. In fact I recently hired her too to help me better delegate stuff to my Virtual Assistants and vendors so we could be more efficient and get more stuff done; she's great. Beth's website in fact is ProcessProdigy.com.

It's sad though the things that excite you about

Disneyland as you get older....

Katrina Out --

A Friend's Special Day

Anyone out there know a fabulous speaker named Kathleen Ronald???

I do.....she's a hoot!

Just to express to you the POWER OF NETWORKING, let me tell you she and I met at the Women on the Move Conference that I helped promote and attended here in Sac on September 28th.

She had the most hilarious talk about networking ever!

I told her that night that I was a mini her and that we had the exact same personality, only a 'few' years apart. She said, "ah huh, that's nice" and I think she thought I was nuts but I was so jazzed to meet her....you know like when you meet someone and you totally 'get' the connection (they might not but you do for sure!).

If you haven't checked out Kathleen's site or services you should, go to Speaktacular.com.

So we chatted during the event and realized that I could help her figure out how to take her website to the next level and she could help me take my speaking to the next level - so we decided to do a trade! Then the fun begins....

Because our schedules are both hectic we set up some phone coaching for both of us to do 'our magic' on one another....I've given her a ton of info now for her website that she can take to her designer or of course I gave her some referrals as well and we're set to talk about me in the next week.

But the funny part is that it was Kathleen's Birthday (I won't tell you how many candles...) in October and she was having a big party on November 4th. Now since I was going down to L.A. (she lives in the LA area) for Ali Brown's workshop from the 7th to the 11th anyway, I figured, what the heck - I'll go down early and go to her birthday party! (Knowing that you never know which connections can lead to others - and I just had a feeling that I needed to be there.)

So, here's Kathleen's cake - the Birthday Cake Inferno as I like to call it in this shot (my camera takes dark photos frankly because I have no idea how to lighten it).....it was pretty elaborate with a tiara on top, banner, feathers and some high heeled dress up shoes to boot!

So, not only did I come down from Northern California only ONE month after meeting Kathleen but so did one of my other clients who knows Kathleen AND another gal I met at a Sacramento eWomenNetwork event who lives in San Jose (2 hours away)!

This is such a small world and it's so easy to make yourself known, get out there, meet and network with a ton of people and every day you close the gap on your connections and your circle of influence gets larger and larger and larger - it's an awesome way to do business really.

Katrina Out --

Traveling Without Your Pets

Wow! What a week. I know I've been traveling so much lately and frankly I can't wait to just be home for a while - just me and Zeke.

I hope Zeke doesn't think I don't love him since he's spent more time at the pet sitter in the last three weeks than at home with me. I hate leaving him; I feel so guilty!

At least I totally LOVE my pet sitter Chris in Folsom. She always treats Zeke like part of the family and there's always 4-7 other dogs for him to socialize with and keep him busy so hopefully time goes by much faster that way for him.

Recently, a few of my friend's cats and dogs have passed away and two out of three of them have consulted with pet psychics so they could connect with their pets afterwards. I found this fascinating that they would do that AND with what they all found out about their pets thoughts. It makes me want to seek out a pet psychic myself now just to see what Zeke is thinking sometimes and to communicate with him but I have no idea if they can do the same thing with pets who are still alive or not? Hmmmm....

Have you ever sought out or talked to a pet psychic??

Katrina Out --