6 Easy Ways to Get More Exposure in Your Small Business This Year! , Part 2

Here are the rest of the tips to the previous article 6 Easy Ways to Get More Exposure in Your Small Business This Year!

Feature Article - Let's not forget about the print media. With the fast-moving and interactive internet let's face it; many local and large print newspapers are having a hard time. Did you know that most reporters are LOOKING AND WAITING for good stories to come their way? They're always on deadline though so they can't always notice the good things that all entrepreneurs are doing - so guess what? You have to keep telling them, eventually something will spark their interest and especially if you're giving them the ideas they want. So build your media contact list (locally or globally), find out what they want and how they want it and get and stay on their radar.

Write a Book - Do you have a story to tell? Always wanted to write a book? Great! It's a great way to get publicity for you and your business. It isn't that easy to write a book however like you might think and most likely you won't make millions off the sales of your book - it's good to do it for promotion, publicity and expert status however! I can help you figure out if this is the right option for you or if there is something easier to start with; this takes time and money.

Then of course you need the typical media information available such as a media kit or at least a one-sheet with your bio, topics, testimonials, picture, etc. You want to make sure it's all easily available on your website so if your site isn't up to 'media par' quite yet then contact me and we'll get it there; I can work with your designer or bring in my own who can help but it's all about how you position and promote yourself.

When you GET the publicity of course you will need to put it on your website and all over the internet again announcing it like in social networking sites, forums, blogs, etc. which also leads to higher expert status and added credibility so don't forget the "marketing of the publicity"!

Don't be wishy washy either, if you want something then don't stop until you get it. People like persistency, not pushiness so don't forget to keep going until you get at least 4-5 no's but be nice and helpful about it and you will succeed!


If you want to figure out what TO DO WITH this information, how it applies to YOUR SPECIFIC BUSINESS and how to get this stuff done in your business (because YOU don't have the time) then sign up for my JumpStart Your Business in 90 Days Program and we'll figure it out so that you can have your dream life and business too!


-Kat Out



© Copyright 2008 K. Sawa MarketingWANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at JumpStart Your Business in 90 Days Program!

6 Easy Ways to Get More Exposure in Your Small Business This Year!

Today I was at one of my monthly networking events like usual and I had the pleasure of listening to a speaker, this gal I really like because she's got spunk and personality to the Nth degree.

She was talking about how to really get yourself out there, getting more publicity for yourself, how easy it really can be and what kind of amazing results you could really get from just a simple article, mention or interview.


She reminded me to not only finish my own PR push for my Oprah deal coming up of course, but to really put someone on this stuff. Meaning it's time to hire someone to do some of this publicity pushing for me because we all know it isn't happening on our own - right? Do you know what I mean?

I know you're in the same boat. I bet nearly 98% of you out there reading this right now can't remember the last time you got some good PR for yourself or your business?


I'll bet that most of you don't do it because you have no idea where to start or what to say or who to say it to, am I right?

Well you're not alone; I'm telling you, there's hundreds of thousands of entrepreneurs just like you who keep thinking they need to do something to get some publicity too.

So, what can you do?

There's actually a bunch of things; let's get a list going and then if you can't figure out how to accomplish some of them or want to know more you can contact me for more info and I'd be glad to either help you myself if I can or refer you to a PR consultant I know who can.

Here are 6 Easy Ways to get you started (Most are relatively F.R.E.E. but they all take TIME):


Article Marketing - Write articles and get them out on your ezine, blog, other people's blogs, forums and social networking sites as well as article posting sites where the media and other businesses pick them up and use them. This ultimately gives you better search engine ranking, it helps build your list and it launches you into expert status right away. For example: I have Google Alerts set up on myself, my name and my article titles to see where they land and this is where one of my recent articles was posted (I have a bunch on this site - check it out!) --------- 9 Strategies to Boost Your Sales Copy to Make More Money! Article by Katrina Sawa. The most effective ways to write a sales letter or email. SubmitYOURArticle.com - latest... - http://www.submityourarticle.com/articles/Katrina-Sawa-3312/entrepreneur-39222.php


Television Interviews - Again, watch your local market first for shows that talk about things you could comment on and contact them to be their 'expert' on the show next time talking about "x,y,z". You'd be surprised how many of them are constantly searching for interesting guests to have on their shows. Remember TV is a visual medium however to purely talking isn't always going to get you the gig; try working in some sort of visual example or presentation too.

Teleclass/Podcast/Webinar Guest - Do a search or find people in your circle of influence already doing teleclasses, find businesses on social networking sites advertising teleclasses, go to teleclass marketing sites and find people doing teleclasses and then make a list of the ones that target your unique audience and topics and then send them a pitch! Make sure you offer an affiliate program and some kind of product or service that you can promote during the call so they see it as a win-win for them too. (If you aren't sure what I meant by that last sentence, then it's time for a 1on1 with me!)

Ok, so those are only 3 ways to get more exposure, I will share the other 3 with you on my next post later in the week.




© Copyright 2008 K. Sawa MarketingWANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at JumpStart Your Business in 90 Days Program and we'll figure it out so that you can have your dream life and business too!

I'm giving YOU an opportunity to listen in on my next Mentor Program Teleclass

I'm giving YOU an opportunity to listen in on my next Mentor Program Teleclass, that are generally reserved ONLY for members of my program, without becoming a member first.

Why you ask?

Because so many people comment on how helpful and informative they are and how the guests or myself give sooooo much content that it makes it easy to follow, understand and easy to IMPLEMENT each strategy into their marketing plan right away!

Now, non-members will have access only to the call LIVE, not the recordings or CD's like the Mentor Members receive however it's a good way to get information about a topic you've been wanting to learn about for a low price and to listen to me IN ACTION TOO!.

The pricing for a One-Time Teleclass Teaching with Kat is $27 and you can sign up for the next one happening on Aug. 26th right here!

Marketing Mentor Program Teleclass with Katrina Sawa, The JumpStart Your Biz Coach

TUESDAY, AUGUST 26 @ 5:00 PM (PST)Upcoming JumpStart Your Marketing Mentor Program Teleclass with Katrina Sawa, The JumpStart Your Biz Coach.

Topic: "Social Networking - what is it anyway and why do I have to do it?"

We've all heard about sites like Myspace, YouTube, Facebook, LinkedIn and numerous other sites that our friends keep sending us email invitations to join them on each week...but what are they all about?

Why are they so popular and how can they really help MY business?

On this call, I'm going to discuss what I've been doing on these sites in the past 8 months, how it's working for me, where I'm seeing results and then talk specifically on:

• where and how you can start
• what to say and include on these sites and profiles
• who to contact and how through their systems
• how to promote yourself without being blackballed

I'm also going to have my own Virtual Assistant on the call, the person I hired to help me with my social networking and she knows even more than me so you'll get a lot out of this call.... It's worth it to find out how you can use these sites to further maximize your exposure online, increase your business and make more contacts which lead to more money!


To access this call:
You must be a member of the Mentor Program which allows you to access this and all previous teleclass recordings, transcripts, additional informative articles, templates, samples, referrals, plus a monthly call-in day with Katrina for ONE-ON-ONE coaching! Go to www.MentorSignup.com for all the details and to sign up. You will receive instant access to an online Mentor Only Resources page and then an email with this teleclass call in info just before so you don't miss it!

Membership is regularly $47/month and includes a bunch of other benefits to members that are all outlined on the above page.

*** However you can now access these Mentor Program Teleclasses and 'try it out' once for an investment of only $27! You will have access to the next teleclass when you click to sign up now!

Thursday, August 21 - Katrina is the Featured Speaker at the eWomenNetwork Accelerated Networking Luncheon in Stockton

Thursday, August 21 - Katrina is the Featured Speaker at the eWomenNetwork Accelerated Networking Luncheon in Stockton

Location: Brookside Golf & Country Club in Stockton
Time: 10:45 am - 1:30 pmRegister online - click here
Topic: "Discover the 4 Keys to Becoming the 'Go-To-Gal' for Your Industry or Organization - Which Leads to More Revenue!"

"Discover the 4 Keys to Becoming the 'Go-To-Gal' for Your Industry or Organization - Which Leads to More Revenue"!

Catapult your business into a hugely successful and profitable business this year by transforming yourself into the Go-To-Gal for your industry or organization. The 4 Key Attributes of a Go-To-Gal:

1) You're everywhere and everyone knows you,
2) You have a professional and recognized brand,
3) You're extremely knowledgeable and it shows and
4) You ACT on opportunities!

So, come and learn how to become the Go-To-Gal and don't worry, you don't have to be good at sales or event outgoing - but you MUST be motivated to implement!

At this powerful event you'll learn:

• How to make the most of your marketing dollars - to spend or NOT to spend??
• How to take advantage of opportunities that are right in front of your face!
• Simple, easy Relationship Marketing Strategies to give you more repeat business and referrals
• How to get more publicity and exposure in your business and community
  

Are you "Being" your true Authentic Self?

Recently I realized that the key to a successful business was not necessarily having or making lots of money, but it was being completely and utterly happy and literally excited to 'come to work' each day.

I know many of you are thinking that money makes the world go round and without it you can't be completely happy -- but is that really the truth?

Is that YOUR truth?

Do you find that going through your workday you seem to get distracted, tired or even often sick?

Are you
blaming something outside of you for this feeling or are you really digging deep down inside of you and figuring out why you might be feeling these things?

Over the last couple of years I have been studying about (and experiencing for myself as well) what the key to my success in business really is? What I found while digging deep into my soul and subconscious were many lessons I needed to learn in order to be my true "Authentic Self".

I've traveled a long but necessary journey to find out my passion and what my true purpose was in this world. I now know who I am meant to serve, what I am meant to inspire them to be or do and I know the 'how I'm supposed to do that' will show up because I am now clear and focused with myself, my business and what is going to bring me true happiness, pleasure and an abundance of wealth.

Think about this for a few minutes and write down the answers to these questions:

· What are you truly passionate about?
· What makes you feel proud?
· What makes you feel happy?
· Who or what makes you feel loved?
· What makes you feel sexy?
· What motivates you get up in the morning?
· What fears do you have?
· How do you handle your fears?
· What's holding you back or where are you stuck?
· Why are you in business?
· What are the things you want to do or buy with your wealth?
· What does your ideal lifestyle look like?

The answers to these questions will set you free.

You will be free from everything that is holding you back if you open up your mind to the possibilities, opportunities and become aware of YOUR truth.

This freedom gives you the power of complete and utter:

· Clarity
· Focus
· Confidence
· Passion
· Purpose
· Abundance
· Happiness
· Generosity
· Awareness

How do I know this? Because this is what has happened for me and hundreds of others that I know and have come in contact with or helped in the last few years.

You can have this for yourself, in fact, it's the easiest and least expensive form of 'work' you can do on yourself in order to increase your business and enrich your life.

However, when searching for YOUR truth, you may experience much pain (as I did) and you need to remember that this is normal. You will have to go through some dips and valleys in order to get to the promise land of your true "Authentic Self". Many of you might quit in the process because it's too difficult to face your fears or face your inner self and insecurities and I'd like to encourage you to work through that and move ahead anyway. Take that leap of faith and know that it will work out in the end. I promise you it's worth it and you will be a changed person for the good of your life and your business.

I am here to support you. I would love to be your guide through this process so please contact me to find out more and start living YOUR truth.

If you want to figure out what TO DO WITH your "Authentic Self" and how to work this more into your business, sign up for my JumpStart Your Business in 90 Days Program and we'll figure it out so that you can have your dream life and business too!



© Copyright 2008 K. Sawa MarketingWANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at
www.JumpStartYourMarketing.com!

Announcing a Special F.R.E.E. Small Business Teleclass Series (featuring me on Aug. 20

The series began last Wednesday but I didn't have a chance to get this out in time. Calls feature some really great experts (many that I know and trust myself). Check it out!

_________________________________________

Murray Marder Presents: Small Business Tele-seminar Series
Series begins : Wednesday, August 6th, 2008 at 4:00 PM (Pacific), 5:00 PM (Mountain) 6:00 (Central) 7:00 PM (Eastern) - calls are every Wednesday, same times

Who Else Wants To Learn 'Secrets' That Most Small Business Owners/Online Marketers, Entrepreneurs, Writers and Coaches Will Never Know About How To Really attract more leads, close more sales, set up automatic marketing systems, increase profits, and keep more of your cash each month as you build wealth!

Give us about 28 hours over the next few months and we'll force 22 of the world's top marketing & small business experts to reveal their most powerful, most clever, and most profitable & guarded secrets for unparalleled personal & financial success.

Here is an example of what you will learn;

1) The Freedom Formula author Guru Christine Kloser who will show you How to Put Soul in Your Business and Money in Your Bank

2) "Rich Dad's" Advisors Garrett Sutton will tell you about the 5 mistakes most small business owners make when setting up a corporation

3) Million Dollar Lifestyle Business Coach Melanie Benson Strick show you 101 Ways to Triple Your Income by Outsourcing Your High Payoff Activities

4) Branding expert Kim Castle shows you through interactive exercises how brand worthy your business is.

5) James Roche, (The Info product Guy) will show you how to get paid for your knowledge via his Info Marketing Action plan (iMap program)

6) PR and marketing expert Susan Harrow will show you How to Get a 6 figured Book Advance

7) Online Marketing expert Katrina Sawa will tell you What you need to know to get more exposure and clients FAST

8) Elizabeth Potts Weinstein (CFP(r)& Attorney) shows you an Easy, GUARANTEED System to Take Control of Your Cash Flow in Just 15 Minutes per Week

*** This is just a sampling of the experts that will be included in the series - go to the website for the entire list and sign up now.

For full details and to register for the F.R.E.E. events click here

If you sign up and can't make all the calls LIVE when they happen, that's ok, you'll receive the audio recordings via email so you can listen to them at your leisure.

This is by far the most comprehensive and value packed series of teleclasses I've seen yet for the small business owner, I highly recommend you at least sign up for them now so you can at least have access to them when you have time to digest them (in case you're too busy now).

Don't let yourself miss out on this great F.R.E.E. info!

--> Have questions first?

Call me at 916-727-4142 or send me an email to katrina@jumpstartyourmarketing.com
but hurry before the seats are gone and you can't get in!

Announcing another book launch with tons of added bonuses from my friend Christine Kloser!

Announcing another book launch with tons of added bonuses from my friend Christine Kloser!

I'm reading her book now and it's absolutely a MUST READ for any conscious entrepreneur who wants to build their business by bringing spirituality and soul into it. (Plus get $1000's of dollars of bonus gifts when you buy the book - my bonus is #81 - BUT IT'S FOR TODAY ONLY!)
_________________________________________

You're invited to meet Neale Donald Walsch, author of Conversations with God, James Twyman, author/producer of The MosesCode and Marianne Williamson, best-selling author of A Return to Love - as they teach you their success strategies for financial and spiritual fulfillment as a conscious entrepreneur!

This special invitation is part of a ground-breaking event that is happening today!

You see, a good friend of mine, Christine Kloser, has written a book that reveals the formula for integrating spiritual wisdom with proven business strategies that show you how to experience soul-satisfying success in your business, and your life.

The book is called The Freedom Formula®, How to Put Soul in Your Business and Money in Your Bank. (Christine did a teleclass with me on this topic about a year ago and I'm so excited she's finally turned this process into a book!)

And, today Christine has gathered together 85 conscious business leaders who are all excited to share their valuable gifts with you when you buy The Freedom Formula® at Amazon.com! The most valuable gift being the opportunity to save $500 on The LIVE Freedom Formula Experience® where you'll get to meet Neale Donald Walsch, James Twyman and Marianne Williamson -- in person! (In fact, I'm already registered for this LIVE event happening in LA in January, 2009!)

And, one lucky book buyer (maybe you) will receive 2 tickets to attend The Freedom Formula® Experience absolutely F-R-E-E!

www.FreedomFormulaBook.com

Christine has been writing and speaking about soul-based business and conscious entrepreneurship for years. She has helped thousands of people transform their lives through her teachings and her books. Christine is not someone who just talks about conscious entrepreneurship, she walks her talk. Simple as that.

The Freedom Formula, How to Put Soul in Your Business and Money in Your Bank offers such transformational new strategies that it has been endorsed by such luminaries as Neale Donald Walsh, Michael Gerber, Kendra Todd, Mark Victor Hansen, Alexandria Brown, Michael Port, Loral Langemeier, David Neagle, Joe Nunziata and many more leaders of abundant living. With this kind of support and belief from one's peers it is well worth it for you to check this out.

Just go here now for all the details. You've got literally nothing to lose, and everything to gain.

www.FreedomFormulaBook.com - you want to buy it today, I promise you won't be sorry.

Today is the day to get started on creating an even more meaningful and successful future.

--> Have questions first? Call me at 916-727-4142 or send me an email to katrina@jumpstartyourmarketing.com but hurry before the offer ends today!

-Kat Out

Do you have trouble focusing?

Focusing ON your business, rather than just IN it?

Where do you do your best, most productive work?
Where do you come up with the BIG IDEAS?
Where do you find it's easist for you to IMPLEMENT those big ideas?

A couple years ago, I thought it was just me. Just me who procrastinated those things I didn't want to do or didn't know how to do. Just me who got distracted with the dog in my face, my own personal needs (working out, massage, getting my nails done, shopping, etc.) or friends calling to get together.

Do these things sound familiar to you? If it's not procrastination, why are you stuck? What do you think is holding you back from really focusing and being hugely successful?

There could be many things but unless you actually take the time to sit quietly and think about it all - how will you know or figure it out so you can fix it?

I'm thankful that I've taken the time in the last couple years to really work on myself and my business. Because not only have I gotten a lot more clear on what it is that I'm doing, where I want to go and who I want to help along the way but I also nearly have NO stress or guilt in my life now.

No stress because I've learned to "just believe".

• Believe that what I want, will happen or come about.
• Believe in abundance, that there are enough clients, money and success for me AND for all my friends/competitors in the industry. I don't need to worry.
• Believe in sharing and connecting people to those that will really be able to make a huge impact on them.
• Believe that by sharing and giving, I will receive; and I will receive plenty.
• Believe that when a potential client doesn't 'feel right' to let them go; other better clients will come along in their place.
• Believe that I will have it all.

No guilt because I've learned:

• To let things go
• To give up control on the things that I don't need to be doing myself
• To live life as I want to live it because I deserve it
• To delegate and trust others to help and support me
• To keep learning and improving my knowledge and expertise
• To give as much as I can
• To believe and be open to what's possible

From what I've seen over the last couple years working with budding entrepreneurs, seasoned entrepreneurs and those entrepreneurs making HUGE amounts of money and living the life of their dreams - with ease; they have all mastered this mindset.

I hope that you will take a moment to STOP and think.

• Think about what you're doing with your life, your business (your family).
• What you want to be doing that you're not doing in your life, your business (your family)?
• What is ONE step you can take towards those ideas and goals for all - your life, your business (your family)?

Keep it simple, do one thing now.

Then, if you want to put a plan together on how to accomplish all of the things you want to do or change and what you have to do or delegate to get there - then I urge you to take action with me. This is exactly what I do with my clients. I take them from where they are now to where they want to be in easy, manageable, implementable prioritized steps. It's easier than you think but often times we need someone not so close to us to help pull it out of us. I want to motivate you and help you get to where you really want to be this year - let me help you.

-Kat Out.

© Copyright 2008 K. Sawa MarketingWANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at www.JumpStartYourMarketing.com!

Manifesting what you want

Do you manifest what you want in life or business?

I just spent 4 days at my coach, David Neagle's Experience the Reality of Success seminar at the MGM Grand in Vegas, and I'm not sure if I can even put into words the magnitude of the experience I had but I'm going to try...

You see, over the last 2 1/2 years I've been on this journey of a lifetime with new business models, systems, products, outsourcing, coaching, masterminding, mindset shifts and overall playing BIGGER than ever before.

It's both scary and exciting at the same time, maybe you can relate?

It really did take some big leaps of faith and risk taking to get me where I am. I wouldn't have gotten this far this fast without paying for it either in money or effort or both.

I've learned that most people don't take as many risks as me though which is fine but I'm now on a mission (it's actually my life purpose) to change that. I want to inspire, motivate and educate other entrepreneurs to think bigger, play bigger and BE bigger than they can even imagine.....

Because that's when you get EXACTLY what you want!

I've achieved it. The lifestyle I want, the man of my dreams and the business that gives me passion and purpose while supporting my lifestyle more and more each day.

It has a lot to do with manifesting.

My coach David, teaches manifesting and he's by far much better at it than me but from my standpoint, one of his students who is really just like you....manifesting can be getting anything it is that you want when you want it.

Many of the other people in my mastermind are so good at manifesting money right when they want or need it; my strength so far has been to manifest my perfect life. I think because so far, that's what has kept me so driven and what I've wanted most for the last few years - my lifestyle.

Now, I'm not talking about luxury this and that type of 'stuff' (even though that stuff is nice!) but I'm talking about:

• the man I want to spend the rest of my life with
• the family and friends I have
• the traveling I get to enjoy

The money is great, but it's not all about the money to me. The money is important though because it gives me the opportunity to do what I'm meant to do in this world.

Have you ever felt like you're meant to be doing something so great it's hard to even contemplate?

That's what I know I'm meant to do. I can see parts of where I'll go but it's something you can't always plan out. No business plan can be written that will determine HOW I'm going to get there, I just know that I have to keep playing very, very BIG all the time in the right areas and down the right path and I will be shown the way.

This is manifesting in my eyes. Seeing, visioning, believing in what it is you want and then taking the action steps that come across your path (regardless of their cost or risk) that you know are necessary to take you there.

What I see all too often is that people tend to stop themselves at the action steps for many reasons:

• they're scared of what's to come, the unknown
• they 'think' they can't afford it
• they are blind to the opportunity
• it's too big for them and too risky
• it's too far out there of an idea
• they overanalyze the situation and the opportunity passes

Any of this sound familiar?

If so, stop yourself and take action instead of letting this stuff get in your way. If you really want to move forward faster in your business or in life than many time more than not you have to make decisions and take steps that are extremely uncomfortable.

I've done it too and it's not easy, in fact, sometimes it down right hurts!

Here's to thinking, playing and being bigger!

-- Kat Out