Ready to add another market? , part 1

So, you think you're ready to go after another market?

Are you sure?

My question to you FIRST is:

Have you mastered the list of contacts and prospects you've got already? Are you keeping in touch with them a couple times a month either in their mailbox, their inbox or in their face? Do they all know and think of you all the time?

If not - I would suggest you rethink this??? But, hey, that's just me.

I believe it's important to set up easy to follow, easily maintainable, logical and effective marketing systems in your business. This doesn't matter if you're large or small but without systems you could be running-a-muck!

Then, once you have these set systems in place for mailings, emailing, networking, advertising, publicity, speaking, tradeshows, etc. (which is what I help you do in my 1 hour Strategy Session of course)...

AND THEY ARE PRODUCING RESULTS THAT YOU WANT. (the important key)

Then, and only then should you add on another market, industry, target audience, group of prospects - you get the picture.

Why?

Because if you keep adding new markets or new groups to target without effective follow up marketing systems to keep in touch with them - you've completely wasted your time and money on developing those new leads.

Many small business owners do this every day. They keep reaching for that new business, new lead, new way to get their name out there, new networking group and new advertising medium to generate the new business. But you know what? 9 times out of 10 they forget to do their consistent, effective, relationship building, ongoing marketing and follow up.

Sound familiar by chance?

If and when you've done all this with everyone and anyone you know and who's on your list and you are still doing it consistently (because it's 10 times easier to get repeat or referral business than it is new business)...

Then, you can start marketing to a new market. Ok? Sound like a plan? Believe me; you will thank me if you set all this up ahead of time. Otherwise you'll go marketing to a new market, get a ton of leads and not have time to even follow up on them much less the ones you already have.

Relationship Marketing is the easiest and most effective type of marketing out there - ask anyone in the industry. For small business owners and entrepreneurs this is a must if you want to succeed.

So, please don't try to sell your products and services to everyone just because they breathe air, niche it out to where you can have a specific message to your unique target audience so when they see your message - they say "Hey, that's for me!"

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com