8 Things About Writing Sales Letters, part 1

I'm giving you some of my Sales Letter Writing Tips this week - BUT I CAUTION YOU..... these are not easy to use if you don't typically think on a sales and marketing level. I don't care if you KNOW YOUR BUSINESS or not; that does not mean you know how to write an effective sales letter, sales page or compelling online (or offline) content.

So, if you read over this and still want some help manipulating, editing or writing your content for you then I highly suggest you contact me or just go sign up for my 1-On-1 Marketing Planning Meeting right now ok? You want to make sure it's done right the first time.

1. The more expensive your product or service is, the longer the sales letter should be.

2. Headlines should be really big and stand out, possibly using a RED font - that is always the best color for a heading or for continued big, bold text throughout your letter. You can highlight certain text with your highlighter tool in Word or whatever you use. You should also put your headlines in quotes.

3. Use facts, tell stories about you or your client's experiences. Use bullets to show what they will learn/get/receive or how it will benefit them.

4. Use testimonials from clients, vendors, etc. Try to get their photos, use their full names and companies for added credibility and you can even have them make an audio of their testimonial to add to your website and link on your letter.

I will share the remaining 4 tips in my next blog posting later this week!

Until then, for more information about coaching go online and fill out my Free Biz Quiz at www.JumpStartYourMarketing.com/quiz! I respond to them personally and will set up a complimentary Getting Acquainted Session with anyone who fills this Quiz out.


© Copyright 2009 K. Sawa Marketing International Inc.

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