Don't Send Emails Like This, part 2

So here are some things you should NOT be doing when it comes to email marketing, eblasts, ezines, sending e-newsletters, solo emails, following up via email, etc.

• Sending group or bulk emails via your Outlook, yahoo, aol, hotmail, comcast or similar email inbox. Because of many reasons but most of all deliverability, spam laws and tracking issues.
• Sending text emails with a link to view your recent email newsletter, newsletter online or video message and nothing else is in that email but a "Click on this link to view message and your name" because they won't click.
• Sending eblasts or ezines without pictures, clipart or visuals. Which you can't do effectively in the above email programs anyway.
• Sending emails with a BORING or non-existent subject line because this is why people will click to open!
• Sending emails without your picture of identification and personalization in them.
  Adding people to email newsletters or ezines WITHOUT their permission! Huge email no-no.
• Not identifying where or how you met people when you first follow up; they will not remember you!
• Not giving your subscribers enough valuable content - they will unsubscribe if you try to just sell them!
• Using canned or corporate eblasts or ezines because they are 'easier'. They are not as effective however for building relationships which is what you need to be doing!

Now, there are 3 things you can do right now to learn more and make your email marketing much more effective and possibly even DOUBLE YOUR BUSINESS!!

1. Consult with me 1on1 and I'll show you EXACTLY what to do, how to do it, what to say/write, how often to send stuff out and how to get more response and sales from your email marketing and follow up. This is the FASTEST way to get this stuff up and running the right way!
2. Sign up for my Mentor Program because when you sign up you have INSTANT ACCESS to my online Mentor Resources page where I have at least 2 teleclass recordings linked about email marketing plus 20 OTHER TELECLASSES you can listen to and learn about all kinds of topics to help grow your business.
3. Check out my Ultimate Marketing Follow Up System for Entrepreneurs and Independent Sales Professionals. There are hundreds of other tips, do's and don'ts in this product.

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com

Don't Send Emails Like This, part 1

I'm going to jump right in and get blunt here.

I don't have time to sugar-coat this information because frankly --- It's costing you and your business numerous sales every day! Pay attention!

First of all, if YOU'RE NOT doing any regular, consistent email marketing like ezines, announcements, etc. then 'what are you thinking'? This is a must for anyone's follow up system! (Of course it's not the only thing you should be doing but it needs to be a part of your overall system)

I don't care if you like to receive emails, ezines or eblasts yourself - YOU SHOULD NEVER BASE YOUR MARKETING AND BUSINESS DECISIONS ON WHAT YOU LIKE OR DON'T LIKE! (Stop doing this!)

Secondly, if you are doing some sort of ezine or eblasts then good for you; at least you're getting something out there to remind your customers, prospects and contacts that you're there and ready for their business or referrals.

However, if you are NOT sending these emails by now through an online email marketing service/program then shame on you! You know there are Spam Laws out there right that you need to be following? Not only so you don't get reported and halted from sending any more emails from your provider but also so you don't develop a 'reputation' for spamming by the people in your circle (or outside your circle if you happen to be cold-call eblasting; this is BAD); you can blackball yourself you know???

My next blog post will cover things you should NOT be doing when it comes to email marketing, eblasts, ezines, sending e-newsletters, solo emails, following up via email, etc.

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com